Performance that’s built. Not hacked.

Ready to build? Let’s chat. When it comes to meaningful growth, there are no shortcuts. It takes thought and care. Our Pillars 01.
Performance that’s built. Not hacked. 02.
03.
Built with craft, not shortcuts. Growth lasts. Trends fade.

Built with craft,
not shortcuts.

Ready to build? Let’s chat. We craft, measure, and refine every campaign brick by brick, for results that last. Our Pillars 01.
Performance that’s built. Not hacked. 02.
03.
Built with craft, not shortcuts. Growth lasts. Trends fade.

Growth lasts.
Trends fade.

Ready to build? Let’s chat. Rather than chasing trends, we engineer systems that scale. Each campaign compounds. Every insight strengthens the foundation. Our Pillars 01.
Performance that’s built. Not hacked. 02.
03.
Built with craft, not shortcuts. Growth lasts. Trends fade.
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What we do

We construct modern media systems.

Every placement, audience model, and optimization is a purposely placed brick in the structure of long-term growth.

Each layer is methodically designed with intention to deliver measurable performance across all channels.

our services

How we work

Four ways to partner

PARTNERSHIP | 1/4

 

White-Label:

We act as your in-house media department under your brand; no client contact, full data transparency.

PARTNERSHIP | 2/4

 

Co-Pilot:

Your seats, our senior traders; we architect and optimize.

BCE Place in Toronto, Canada.

PARTNERSHIP | 3/4

 

Enablement:

We build your system and train your team to run it.

Modern Glass Staircase in New York

PARTNERSHIP | 4/4

 

Direct Buy:

Brands with in-house teams can take advantage of our volumetric pricing system and we buy on your behalf.

Modern Glass Staircase in New York

WHAT WE build

Choose your pricing model.

Cost-Plus

Ideal for agencies that resell our execution, transparent and scalable. 

Flat Retainers

Predictable cost structure for ongoing coverage. 

Hybrid

Base retainer plus performance incentive tied to measurable KPIs. 

Financing Available

For larger monthly volumes. 

How we build

Choose your pricing model

Cost-Plus

Ideal for agencies that resell our execution, transparent and scalable. 

Flat Retainers

Predictable cost structure for ongoing coverage. 

Hybrid

Base retainer plus performance incentive tied to measurable KPIs. 

Financing Available

For larger monthly volumes. 

WHO WE WORK WITH

We partner with brands, agencies,
and in-house teams to build lasting performance.

Meet the masons

Leadership

The Masons Media was built to solve the operational and commercial challenges digital agencies and in-house teams face when performance media becomes too complex, expensive, or distracting to manage internally.

  • Andrew McWiggan

    Chief Executive Officer

    Andrew’s extensive experience running and scaling full-service and digital agencies gives him direct insight into modern media execution and its complexities. His background spans from performance media and analytics to applied AI systems, leading large-scale initiatives across a range of industries.

  • Kevin Scannell

    Media Director

    Kevin has over 20 years of expertise leading and building media teams, operating models, and technology systems for media initiatives across Canada and the U.S. His background in all forms of media paired with strategic planning and disciplined execution ensures media scales and aligns to objectives.

Our team structure

media team

Programmatic Engineers

Specialists in DSP architecture, clean rooms, and data integration.

media team

Senior Media Buyer

Leads cross-channel strategy, optimization, and execution.

media team

Performance Buyer

Focused on conversion-driven paid search and social.

project management

Digital Project Manager

Oversees timelines, deliverables, and client coordination.

media team

Media Coordinator

Supports trafficking, QA, and reporting across channels.

Data management

Data Analyst

Manages measurement frameworks and reporting pipelines.

creative

Creative Analyst

Bridges creative testing with media performance insights.

ecommerce

Senior Ecommerce Specialist

Oversees online sales performance and operations.

BUILT WITH INTEGRITY

Our commitment to you.

Non-Compete / Non-Solicit

We don’t pitch your clients.

Full Transparency

Your data, your seats, your reports.

Auditable & Compliant

Brand safety, accessibility, bilingual standards, and clean procurement documentation.

Systemic Growth

Each campaign strengthens the next — measurable, compounding performance.

Our Philosophy

We are builders.

Bringing craftsmanship, patience, and precision to a speed obsessed world.

We lay a strong foundation for your brand to grow.

We build systems, not silos.

We build success one insight, one optimization, and one measurable win at a time.
We build performance. Brick by brick.
INQUIRIES

Ready to break ground on something that lasts?