Performance that’s built. Not hacked.
Built with craft,
not shortcuts.
Growth lasts.
Trends fade.
We construct modern media systems.
Every placement, audience model, and optimization is a purposely placed brick in the structure of long-term growth.
Each layer is methodically designed with intention to deliver measurable performance across all channels.
Strategy
& Planning
Audience strategy, audience frameworks, channel architecture, channel strategy, testing roadmaps, funnel design, investment modeling, and annual media planning.
Performance
Media
Search, social, programmatic, retail media, CTV, audio, DOOH across both Canada and the United States. Platforms include Amazon DSP, DV360, Walmart Connect, and The Trade Desk for premium open-web access.
Data
& Analytics
GA4 → BigQuery integrations, Looker Studio dashboards, MMM input design.
Creative
Intelligence
Motion-based testing for what works; hooks, pacing, framing, and fatigue management.
Measurement
& Reporting
Clean room analytics (ADH, AMC), cohort ROAS, MMM modelling and CFO-grade reporting.
Enablement
Training, stack setup, UTM/API building/testing and playbooks to help internal teams scale confidently.
Email & CRM
Performance
Lifecyle strategy, segmentation, automations, creative variant testing and ongoing performance management across Klaviyo, Braze, HubSpot, Salesforce and Mailchimp.
Conversion Rate
Optimization (CRO)
Funnel audits, landing page analysis, experimentation roadmaps and structured A/B testing designed to remove friction and increase efficiency across the customer journey.
Strategy
& Planning
Audience strategy, audience frameworks, channel architecture, channel strategy, testing roadmaps, funnel design, investment modelling, and annual media planning.
Performance
Media
Search, social, programmatic, retail media, CTV, audio, DOOH across both Canada and the United States. Platforms include Amazon DSP, DV360, Walmart Connect, and The Trade Desk for premium open-web access.
Email & CRM
Performance
Lifecyle strategy, segmentation, automations, creative variant testing and ongoing performance management across Klaviyo, Braze, HubSpot, Salesforce and Mailchimp.
Conversion Rate
Optimization (CRO)
Funnel audits, landing page analysis, experimentation roadmaps, and structured A/B testing designed to remove friction and increase efficiency across the customer journey.
Data
& Analytics
GA4 → BigQuery integrations, Looker Studio dashboards, MMM input design.
Creative
Intelligence
Motion-based testing for what works; hooks, pacing, framing, and fatigue management.
Measurement
& Reporting
Clean room analytics (ADH, AMC), cohort ROAS, MMM modelling, and CFO-grade reporting.
Enablement
 
Training, stack setup, UTM/API building/testing and playbooks to help internal teams scale confidently.
Four ways to partner
PARTNERSHIP | 1/4
White-Label:
We act as your in-house media department under your brand; no client contact, full data transparency.

PARTNERSHIP | 2/4
Co-Pilot:
Your seats, our senior traders; we architect and optimize.

PARTNERSHIP | 3/4
Enablement:
We build your system and train your team to run it.

PARTNERSHIP | 4/4
Direct Buy:
Brands with in-house teams can take advantage of our volumetric pricing system and we buy on your behalf.

PARTNERSHIP | 01
White-Label:
We act as your in-house media department under your brand; no client contact, full data transparency.
PARTNERSHIP | 02
Co-Pilot:
Your seats, our senior traders; we architect and optimize.
PARTNERSHIP | 03
Enablement:
We build your system and train your team to run it.
PARTNERSHIP | 04
Direct Buy:
Brands with in-house teams can take advantage of our volumetric pricing system and we buy on your behalf.
Choose your pricing model.
Cost-Plus
Ideal for agencies that resell our execution, transparent and scalable.
Flat Retainers
Predictable cost structure for ongoing coverage.
Hybrid
Base retainer plus performance incentive tied to measurable KPIs.
Financing Available
For larger monthly volumes.
Choose your pricing model
Cost-Plus
Ideal for agencies that resell our execution, transparent and scalable.
Flat Retainers
Predictable cost structure for ongoing coverage.
Hybrid
Base retainer plus performance incentive tied to measurable KPIs.
Financing Available
For larger monthly volumes.
We partner with brands, agencies,
and in-house teams to build lasting performance.
Leadership
The Masons Media was built to solve the operational and commercial challenges digital agencies and in-house teams face when performance media becomes too complex, expensive, or distracting to manage internally.
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Andrew McWiggan
Chief Executive Officer
Andrew’s extensive experience running and scaling full-service and digital agencies gives him direct insight into modern media execution and its complexities. His background spans from performance media and analytics to applied AI systems, leading large-scale initiatives across a range of industries.
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Kevin Scannell
Media Director
Kevin has over 20 years of expertise leading and building media teams, operating models, and technology systems for media initiatives across Canada and the U.S. His background in all forms of media paired with strategic planning and disciplined execution ensures media scales and aligns to objectives.
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Our team structure
Programmatic Engineers
Specialists in DSP architecture, clean rooms, and data integration.
Senior Media Buyer
Leads cross-channel strategy, optimization, and execution.
Performance Buyer
Focused on conversion-driven paid search and social.
Digital Project Manager
Oversees timelines, deliverables, and client coordination.
Media Coordinator
Supports trafficking, QA, and reporting across channels.
Data Analyst
Manages measurement frameworks and reporting pipelines.
Creative Analyst
Bridges creative testing with media performance insights.
Senior Ecommerce Specialist
Oversees online sales performance and operations.
Our commitment to you.
Non-Compete / Non-Solicit
We don’t pitch your clients.
Full Transparency
Your data, your seats, your reports.
Auditable & Compliant
Brand safety, accessibility, bilingual standards, and clean procurement documentation.
Systemic Growth
Each campaign strengthens the next — measurable, compounding performance.



We are builders.
Bringing craftsmanship, patience, and precision to a speed obsessed world.